Website Relaunch Checklist: What Every Webshop Needs to Know

Website Relaunch Checklist: What Every Webshop Needs to Know

Website Relaunch Checklist: What Every Webshop Needs to Know - A Coconut Design article

Changes are not easy. I know that planning a website relaunch can feel overwhelming and stressful. But trust me, it’s totally worth it! A successful website relaunch can bring in more customers, boost sales, and give your webshop a fresh new look. Let’s walk through this simple checklist together to help you make your website relaunch as smooth as possible.

1. Set Your Goals

First things first, what do you want to achieve with your website relaunch? Maybe you want to make it easier for customers to find products, or perhaps you want to speed up your site. Whatever your goals are, write them down. Having clear objectives will guide you through the whole process.

2. Understand Your Audience

Knowing your customers is key. Think about who visits your webshop and what they’re looking for. What are their needs and preferences? If we’re talking about a relaunch you probably already have data about your visitors. Analyse them! Moreover, you can ask your customers: send out a little survey in your newsletter (you can offer an incentive like a discount) or place a poll box on your site asking about your user’s experience. This will help you create a site that they love using.

3. Content Strategy

Review your existing content and decide what to keep, update, or remove. Fresh, high-quality content can make a big difference. Also, consider adding new visual content like images and videos to make your site more engaging.

4. SEO Preparation

SEO, or Search Engine Optimization, is super important. Make sure your new site is easy for search engines like Google to find. Use the right keywords, have clear meta tags, and include alt text for images. This will help your webshop show up in search results and attract more visitors.

5. Perform a Technical Audit

A technical audit can uncover any hidden problems with your current website. Check your site speed, hosting, and server performance. Make sure everything runs smoothly, especially on mobile devices. You want your website to be fast and easy to use for everyone.

6. Focus on Design and User Experience

Your website should look modern and be easy to navigate. Think about using a clean, simple design that makes it easy for customers to find what they’re looking for. Don’t forget about accessibility – your site should be usable for everyone, including people with disabilities.

7. Optimize for E-Commerce

Your product pages are the heart of your webshop. Make sure they have clear descriptions, high-quality images, and strong call-to-action buttons. Streamline your checkout process to make it easy for customers to complete their purchases. Also, ensure you offer secure payment options.

8. Integrate Essential Tools

No more procrastination! A website relaunch is a great opportunity to think about what tools and services you need to integrate into your new website. This could include things like email marketing, analytics, and customer support features like live chat. These integrations can help you manage your webshop more effectively.

9. Test, Test, Test

Before you launch your new site, test it thoroughly. Make sure it works well on all browsers and devices. Conduct usability tests to gather feedback and fix any issues. This step is crucial to ensure a smooth launch.

10. Launch and Monitor

Once you’re ready, launch your new website. After the launch, keep an eye on your website’s performance and listen to customer feedback. This will help you make any necessary improvements.

Relaunching your website might seem like a big task, but with this checklist, you can make it a lot easier. Remember, a well-executed website relaunch can bring amazing results for your webshop.

The first 3 steps are up to you to decide, but then, you can check points 5-7 from your website relaunch checklist by starting with a web design audit. Let’s make it happen together!

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