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The Colour Psychology of Green

The Colour Psychology of Green - A Coconut Design article

Colour plays a huge role when it comes to how people view your business. Not only can it help build a strong brand, but it can also help with attracting your target audience.

What is colour psychology?

Colour psychology is the study of how colours can affect human behaviour, emotions, and attitudes. It is based on the idea that certain hues can evoke emotions and feelings in people, and can influence their perceptions.

As you probably know, different colours can have different effects on people, and these effects can vary depending on factors such as age, gender, culture, and personal experiences. For example, red is often associated with passion, energy, and excitement, while blue is associated with calmness, trust, and stability.

Colour psychology is often used in marketing and branding to help businesses create a certain mood or emotional response from their audience. For example, a luxury brand may use gold or silver tones to create a feeling of exclusivity and sophistication, while a health food brand may use green to create a feeling of wellness.

According to SmallBizTrends:

“Color has been known to have a powerful psychological impact on people’s behavior and decisions. And this knowledge has been harnessed all too well in marketing psychology by designers and marketers alike. Color can often be the sole reason someone purchases a product. In a survey, 93 percent of buyers said they focus on visual appearance, and close to 85 percent claim color is a primary reason when they make a purchase!”

Now… let’s talk about green 🌱

In colour psychology, green is often associated with nature, growth and health. It is also believed to promote balance and harmony in the body and mind.

One of the primary reasons that green is often associated with nature is due to the fact that it is the colour of plants and foliage. When we see green, our brains automatically make a connection to the natural world, which can have a calming and grounding effect.

Because of its association with growth and renewal, green is also a popular colour in branding and marketing, particularly in industries related to health, wellness and of course, sustainability. It is often used to promote organic and natural products, and is believed to convey a sense of freshness.

In branding, the use of green can signify a number of things depending on the context.

Here are a few common industries which may use the colour green and why:

  1. Healthy brands. Green is often associated with wellness, making it a popular choice for brands in the health, beauty, and fitness industries.
  2. Environmentally-friendly brands. Green is probably the first colour we associate with sustainability and therefore it can be used to signify a company’s commitment to the environment.
  3. Finance. Green is also associated with growth and prosperity, making it a popular choice for brands in the finance and investment industries.
  4. Spas & self-care brands. Green can also have a calming effect and is often used by brands in the spa and relaxation industries.

Now, let’s talk about the relationship between veganism & the colour green…

The colour green is closely tied to the vegan lifestyle due to its association with plant-based foods and the health benefits of an animal-free diet.

It is often used in vegan branding and marketing as it helps to convey a message of health, sustainability, and eco-friendliness, which are all core values associated with veganism.

Because of this, many vegan-friendly businesses may use green tones throughout their branding to connect with their audience and increase brand awareness.

Other important points about the psychology of green…

Interestingly, the effects of green on the body and mind can vary depending on the shade or tone of the colour. For instance, lighter shades of green, such as sage and olive, are often associated with freshness, calmness and nature. Brighter shades, such as lime, are more commonly associated with luck and liveliness. 

Another factor that can influence the psychological impact of green is cultural associations and personal experiences. For example, in some cultures, green is associated with luck and prosperity, while in others it may be associated with jealousy or envy.

Overall, the colour psychology of green is complex. Its impact on the mind can vary depending on a range of factors. It is a versatile choice in branding and can be used to convey a variety of meanings. 

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