Relaunching a website is a major milestone for any small business. It’s an opportunity to refresh your brand, improve user experience, and attract new customers. Effective marketing of your new website is crucial to ensure your efforts pay off. As a web designer currently in the process of redesigning my own website, I want to share how I plan to promote my relaunch so you can steal my tricks and make your relaunch a roaring success. I even have a surprise bonus for you at the end of the article. Let’s launch together!
1. Build Anticipation Before the Launch
Don’t be shy! Let it be drumming and clinking before the arrival of your website! Creating excitement before your website goes live is key to a successful relaunch. If you feel you’re “too loud”, you’ll be probably starting to be loud enough.
- Teasers and Announcements: Start sharing sneak peeks, countdowns, and teasers on your social media channels, email newsletters, and blog posts. Highlight the new features or design improvements to share your excitement.
- Beta Testing: Invite loyal customers to participate in beta testing. This not only helps identify any issues but also makes your customers feel valued and involved in the process. A great opportunity to build an inner circle.
2. Utilize a Multi-Channel Announcement Strategy
When your website is ready to launch, spread the word across all your communication channels.
- Press Release: Write a press release and distribute it to relevant local media outlets and industry publications. This can help you reach a broader audience.
- Email Campaign: Send a dedicated email to your mailing list announcing the relaunch. Highlight the new features and improvements, and invite them to check out the new site.
- Social Media Blitz: Use your social media platforms to announce the relaunch. Consider hosting a live event on Instagram Live, Facebook Live, or YouTube to walk through the new website and answer any questions.
3. Offer Exclusive Launch Promotions
Incentivize visitors to explore your new website by offering exclusive deals and promotions.
- Special Discounts: Offer special discounts, free trials, or other incentives for visitors to explore the new site. Small perks can create a big buzz.
- Contests and Giveaways: Run contests or giveaways to attract more visitors and encourage them to engage with your content. Use free tools like social media to spread the word.
4. Engage Your Audience Continually Post-Launch
Maintaining momentum after the launch is crucial for ongoing success.
- Follow-up Emails: Send follow-up emails to gather feedback and remind users about the new features. Encourage them to share their experiences.
- Content Marketing: Regularly update your blog with posts about the new features, customer success stories, and tutorials. This keeps your audience engaged and informed.
5. Monitor Performance and Collect Feedback
After the relaunch, it’s important to monitor the website’s performance and gather feedback from users.
- Analytics: Use tools like Google Analytics to track traffic, user behaviour, and performance of the new website. Identify areas for improvement and make necessary adjustments.
- Feedback Collection: Actively seek feedback through surveys, social media polls, and direct customer interactions. Use this feedback to make continuous improvements to your site.
Relaunching a website can be a game-changer for your small business. By following these tips, you’ll be well on your way to a successful launch. For more detailed guidance, download our cheat sheet for complete step-by-step instructions.
Stay tuned for more tips and happy relaunching!
Want to dive deeper into the website relaunch process? Contact us today!