Branding Color Ideas for Eco-conscious and Green Businesses
Eco-conscious, environmentally-friendly, vegan: what is the first colour that comes into your mind? All about the colour green and other branding color ideas for vegan and green businesses.
The Colour Psychology of Green
Traditionally the colour green symbolises nature, growth, renewal, money, health, good luck, plants. It has negative connotations too, it can represent envy, jealousy, and boredom. The possible meanings vary widely and the effect you can get depends on the way you use green.
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All About Green
The word “green” is referring not only to the colour, but eco-consciousness and it’s true back and forth. If you see a green company logo your brain probably expects an environmentally friendly product or service.
Back in the 90’s in some countries (including mine), “greens” was considered a radical, extremist group which made crazy things for the environment. (Don’t forget, that back in those days people weren’t aware of the destruction of the planet). However, in the last 10 years there was a huge hype around going green. Today in 2023 everyone is trying to show their green face to the public, to calm down consumers’ conscience, even if the company itself isn’t too environmentally conscious. Even huge companies began to embrace green recently in an effort to emphasise their steps to go green, although those steps may be quite small. Just think of McDonald’s transition from red and yellow to green and yellow in European countries.
This is why I think that the positive, environmentally friendly aspect of green is slowly getting demolished by “not absolutely green” companies by using green only for greenwashing. But don’t be afraid! You still can use colour green or even other colours for your really green business: what really matters is communication and interpretation of your values.
Branding Color Ideas for Green and Vegan Businesses
If you run a vegan or environmentally friendly business you probably use green in your branding and it’s OK. However, if you are bored by green and want to try something new or you don’t really have a clear branding guide yet, I would like to show you some branding colour palette inspirations. These branding colour palette ideas are for vegan, eco-conscious businesses. You can combine them even with green, making your visual communication a bit more interesting and special.
Ocean Breeze
Blue and green are often combined to express the protection of nature and environment, but you can choose blue without green: combine it with colours of sand!
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Fresh Veggies
Certain shades of orange, and yellow represent freshness and also nature: ideal choices for food companies, juice bars, restaurants and food markets!
Earth Tones
You can use natural colours without actually using green. Earth tones are great for eco-conscious and vegan businesses of any products or services.
Leaf Pastells
Pastels are considered feminine and soft and are very popular recently – not only in the autumnal months. If your brand values are resonating with femininity, softness and nature leaf pastel colours could be your best branding colour choices!
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There are several other options for environmentally and/or vegan businesses when it comes to branding colours. I know it may not be easy to find the right branding colours, but I hope that my carefully selected pallets will help you. For the best results inspiration should be drawn from a deep understanding of your business. What you do, how you do it and why you do it that way. If you would like to explore these ideas further, I am ready to help your business to make a difference.
DOWNLOAD OUR FREE COLOUR PALETTE COLLECTION!
- 33 irresistibly beautiful palettes
- With colour codes, name and usage ideas
- Illustrated with eye-pleasing images
- 100% FREE