Bounce Rate and Sustainable Web Design
If you have a business website it’s worth learning a few index numbers to make sure that you can measure and interpret your results. One of them is bounce rate, which is the smaller the happier you and your visitors will be. Let’s talk about bounce rate: meaning, importance and the connection between bounce rate and sustainable web design.
What is bounce rate?
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. Technically, the percentage of visitors that leave a webpage without taking any action.
Most websites have a bounce rate between 26% and 70%. Ecommerce and retail websites are usually between 20% and 45%, landing pages are between 60% and 90%. (Data by Semrush, 2022) What counts as a “good” bounce rate? In general we would say that if you can keep it below 40%, you are probably on the right track.
Do you know how much your bounce rate is? You can check it in Google Analytics. (You have Google Analytics, right?)
Why is bounce rate so important?
Although bounce rate is not confirmed as a Google ranking factor, higher bounce rate can cost website owners a lot. Every person who leaves your website without taking any action means sunken cost, especially when they arrived by paid searches or paid social. Not to mention the negative impression you’ve made: it can really devalue your brand.
How to reduce bounce rate?
Let’s see best practices to reduce bounce rate and maximise the efficiency of your website:
- Make your website faster
- Better UX
- Mobile optimization
- Useful and relevant content (through the whole visitor journey)
- Relevant keywords
High bounce rate and sustainable web design
Having a bounce rate of 50% we can say that every second person who wanted to see your website, clicked on a paid or organic link for nothing. The servers have been communicating, electricity has been used, CO2 has been produced, technically for nothing. This is why it’s very important from an environmental point of view to make your website effective and keep your bounce rate as low as you can. The sooner and the easier visitors get the information, the less resources will be used and the lower carbon footprint your website will make.
Are you ready to reduce your bounce rate? Would you like to make it more effective and sustainable? Contact us for a 20 minute free consultation.
You’d better check your site yourself? You are welcome to download our guide for a better converting website here.